Triversity had grown significantly, but their brand hadn’t kept pace. Through research, stakeholder interviews, and collaborative workshops, we uncovered a powerful differentiator: their culture of openness, diverse perspectives, and collaboration wasn’t just part of their culture—it was a competitive advantage.

I translated that strategy into a bold visual identity and flexible brand system that puts Triversity’s people and culture at the forefront. Vibrant color, human-centered photography, bold typography, and a distinctive graphic language create a brand as dynamic and forward-thinking as the company itself.