Construction Safety Week
BRANDING STRATEGY / CAMPAIGN STRATEGY / INTEGRATED MARKETING / DIGITAL / SOCIAL / PAID MEDIA / PARTNERSHIPS
One idea. An entire industry.
Construction Safety Week has brought the construction industry together around safety since 2014. I've been part of the agency team leading the initiative since 2016, helping evolve it from an annual awareness campaign into a highly visible, year-round platform for education, participation, and industry engagement.
Over that time, we built the brand, expanded its reach, and developed an increasingly sophisticated ecosystem of digital experiences, content, communications, partnerships, and jobsite activations. Today, with awareness firmly established, the opportunity is shifting toward broadening stakeholder reach and bringing even more of the industry into the conversation.
INDUSTRY
Construction
MY ROLE
Creative Director
COLLABORATORS
This project was created with a team at Intrinzic:Sarah Fry, Chris Heile, Kristina Caligaris, Savannah Heekin, Shelby Frysinger, Fern Fournier, Laura Weber, Avery Oliver
The Brand Foundation
BUILT TO EVOLVE
In its early years, Construction Safety Week took on a new visual identity each year, giving every campaign a distinct look and feel. As awareness of the initiative grew, the need for a more cohesive and recognizable brand became clear. In 2020, we established a unified identity designed to build equity over time — creating a consistent foundation that could evolve with each year's campaign while making Construction Safety Week instantly recognizable across the industry.
All In Together
THE 2026 CAMPAIGN
“All In Together” put a shared responsibility at the center of the 2026 campaign, asking everyone in the industry to recognize, respond to, and respect the high-energy hazards that can lead to serious injuries and fatalities. The idea became a framework for everything from educational resources and jobsite tools to digital experiences and campaign communications.
Craft-Level Engagement
GAMIFYING SAFETY
Every year, Construction Safety Week creates a mini-campaign designed to bring the craft directly into the conversation. In 2026, we gamified participation with an interactive experience that challenged workers to spin a digital wheel, land on a hazard, and put their knowledge to the test. Participants identified where that hazard appeared in a jobsite photo, earning entries toward a chance to win $1,000. After each challenge, they received a downloadable guide explaining why certain elements were hazards—and why others weren’t, turning a quick game into a practical learning moment.
